New building distribution centre HelloFresh
Bleiswijk
A challenging assignment for an ambitious brand

On 12 October, the first pile was driven in Bleiswijk for the new building for HelloFresh. The design of this new building is based on a very interesting logistics process of freezing, cooling and ambient spaces. Pelecon was engaged as structural engineer early on in the design process.

Naam: Pascal Ruivenkamp
Functie: Senior Constructeur

All summarised in an architectural box. In terms of colour and shapes language and use of logos based on the HelloFresh food boxes themselves. The facade materials refer in colour and texture to the corrugated cardboard of the boxes used by HelloFresh.